Business growth and profitability depends on how well a business interacts with its customer base, during not only the prospecting, acquisition and sale process, but long after the deal is in the bag. This business interface is not limited to departments directly involved with the customers either. It spans across every unit of the organization and involves every moving part of the business machinery. Read More
Of late, marketers are looking at customer lifecycle management (CLM) or customer relationship management across the different stages of the marketing lifecycle, with renewed interest. The double-whammy of increased competition and a tough business environment force businesses to use all their aces to attract and retain customers, and in this context, more and more marketers are seeing the virtues of CLM. The reasons are simple. Effective customer lifecycle management enables powerful customer interaction, and this in turn directly contributes to the bottom-line, Read More
