Category Archives: Uncategorized

Data Visualization – The Art of Presenting complex logistic regression using simple charts

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The adage “a picture is worth more than a thousand words” is universal. When done right, what takes pages of painstaking prose or drab figures can be communicated much more powerfully through an image that covers the entire story in a single view.

As marketing, customer service, finance and other professionals cutting across organizations need to interact with data and analyze it as a matter of routine, data visualization tools helps in making smarter decisions and improving productivity. Read More →

Operations and Analytics Go Hand in Hand – Here’s 3 Reasons Why

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Analytics has become the game changer in today’s info-centric age where data runs supreme. Today’s highly competitive business environment is forcing organization of all hues to do more with less, and take decisions based on hard facts. Furthermore, 42% of all data would be machine generated by 2020, a quantum increase from the 11% in 2005. This means it has become even more critical to subject available data to analytics and make sense out of it. Read More →

Is Your Business Posing a Risk to Customer Privacy?

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Customer Lifecycle Management (CLM) is a brilliant business tool that enables a business to take care of a customer’s requirements, end-to-end. Even before a customer is onboard, CLM gets to work in an efficient manner, ensuring that the prospects of gaining a customer are amplified. Thereafter, CLM takes over and handles all the stages of a customer cycle, with utmost important given to maintaining, or even enhancing, customer loyalty. Read More →

Four Critical Approaches to Offer a Premium Customer Experience

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Four Critical Approaches to Offer a Premium Customer Experience

You are most probably losing customers by trying to economize for them! The success of Sony VAIO in maintaining market leadership in consumer electronics over the years stands testimony to this fact. A 2013 CEI Survey estimates that 86% of those surveyed are willing to pay more for premium customer experience, but only 1% actually get it on a consistent basis! The onus is on companies to bridge this huge gap.

Delivering a premium customer experience can take many forms, ranging from the firm offering customized and personalized service to the customer, providing value-added unique services, and other extras. Read More →