Today’s shoppers who are tech savvy and hence information rich, are much more aware about products and multiple brands. In this scenario, retail and e-commerce companies are looking for ways of differentiation and business innovations to be more efficient and to expand their reach to larger and larger consumer base.
To achieve this aim, they need to emphasize on multi-channel retailing. Aided with better demand forecasting, they need to accelerate entry into new markets and product segments to find the advantageous position in market. They need to optimize labour usage and supply chains to improve their productivity and make their operations more user-friendly to achieve true customer centricity.
Customer experience is a very important factor and companies who can design and deliver on attractive and consumer friendly interface and operate at competitive price, find themselves on a solid foundation of success.
Tata BSS provides services to entire spectrum of retail and e-commerce companies
- Consumer electronics
- Fashion merchandisers
- Bookstores & drugstores
- Grocery & department stores
- Home furnishings
- Office supplies
What we offer
- Digital marketing and business analytics services
- Customer life cycle management solutions and services
- Hiring, learning and development offerings leveraging our Pan-India presence
- IT services & solutions with platform based SCM offerings
- Automating and managing back-end business processes
Differentiators
- Deploy social media platform to resolve costumer complaints
- Integrated retail outsourcing solutions including customer care, sales, internal help desk support, and back office functions
- Multilingual support team which enables us to give enhanced customer service
- Constantly achieve enhancement of services through process improvement
Adopt digital marketing in lean, row risk way using our LEAD framework
- Listen
- Begin with a simple social media monitoring solution that monitors conversations and competitors such as how competitors are using social commerce
- Experiment
- Use agile method to quickly test every hypothesis to identify what works for you
- Apply
- Apply learning to build Minimum Viable Experience, once MVE is established -build tools & processes to integrate social commerce into your overall digital strategy
- Develop
- Constantly evolve and adapt to beat customer expectations – deliver “Joy of use” with new insights and services
- Tata BSS partners with retailers develop an end-to-end outsourcing strategy to transform their retail operations
