Underestimating the impact of social media in the business sphere is an error no business in today’s competitive environment can make. Players in every business segment, from entrepreneurs to corporates, are making great use of social media platforms to enhance the capabilities, reach and growth of their business. Are they extracting the maximum benefits though, or are they only concentrating on the more popular, broader elements of advertising and marketing? Read More
Mobile computing is on the cusp of displacing desktop based computing as the primary method for people to access the Internet. 57% of all Americans now go online using their smartphones, tablets and other mobile devices, and this number is increasing. Since mid-2011, customers are spending more time on mobile apps than on websites. Read More
When the going gets tough, the smart ones get down and get their hands dirty. The smarter ones simply hire the best hands in the business to work for them! In a business world where conserving resources and channelizing them into the right nooks of the business structure is not only essential but crucial, outsourcing digital strategy implementation is equal to investing little and procuring more! Consider this - 52% marketers have gained a customer simply by accessing the rewards of Facebook Read More
Creative design is indispensable in today’s promotional and functional content, very often being the key differentiator that makes your content a hit or a miss. Though this task is critical, it makes sense to outsource rather that do it in-house. Here are ten reasons why: Read More
