Customer Lifecycle Management (CLM) is a key component of the business environment today. A good CLM strategy revolves around the customer and propels every associated element of the organization to work towards customer fulfillment. Optimum utilization of a customer lifecycle is essential for the stability and growth of an organization and a well-structured CLM process is a comprehensive solution. Read More
The economic storm that wrecked the financial industry in the US and the rest of the world still is not over. Though the industry is trying hard to get back the glory days, efficiently backed by Government regulations and policies, the journey is a tough one. This task will take concerted efforts, and every tool that can help to assist in this task needs to be employed.
Customer Lifecycle Management (CLM) is one such business tool that can help the financial industry streamline its operations and increase momentum. Read More
The business world has left behind the days when the only customers a business could have were the ones that chose to walk up to its doors. Today, a business needs to make itself available for the customer, and even then, it is up to the customer to make a choice. If the customer was ever a king, it is now. Read More
Marketers tend to focus on a customer’s last click stream or touch point. However, most conversions occur only after multiple contacts, spread over days and different touch points. As high as 50% of qualified leads are not ready to buy at the first instance and have to be nurtured. Customer analytics can help companies drive customer lifetime value to realize the following benefits. Read More
