Customer Lifecycle Management (CLM) is a vital link that convolve of the most important components of your business - your customers. “Pay attention to your customers, and business stability, revenue and growth will take care of itself” is a well trusted, and tested, lesson in the business world. Read More
Tag Archives: Customer experience management
FIVE Ways to Increase Brand Affinity
A strong and unforgettable brand image that resonates with customers, and communicates reliability and trustworthiness, is a dream come true for businesses. However, firms have their task cut out in making customers like their brand, and develop affinity towards it. The way forward is for brands to invest in customer experience management, or designing and reacting to customer interactions so that they exceed customer expectations. Read More
Five Key Points to Build the Right Customer Experience Strategy
Businesses today have no option but to pamper their customers to retain them. The key to retaining customers is to manage customer experiences skillfully. Customers who enjoy a pleasurable experience during their interactions with the company are less likely to leave. Pay heed to the following five considerations when develop the right customer experience strategy. Read More
Building Customer Focused Enterprises – The Smart Approach
A business strategy focused around the customer is a guaranteed winner. Yet, today’s business environment asks for a lot more in return for absolute success. Customer Lifecycle Management (CLM) is a tool that helps align strategy and structure with deliverables and thus, proves to be the comprehensive solution for a game plan aimed at building customer focused enterprises. If putting the entire onus of this exercise on CLM seems like a tall order, this post will tell you why zeroing in on CLM also helps take care of the peripheral issues and shortcomings too. Read More
