Of late, marketers are looking at customer lifecycle management (CLM) or customer relationship management across the different stages of the marketing lifecycle, with renewed interest. The double-whammy of increased competition and a tough business environment force businesses to use all their aces to attract and retain customers, and in this context, more and more marketers are seeing the virtues of CLM. The reasons are simple. Effective customer lifecycle management enables powerful customer interaction, and this in turn directly contributes to the bottom-line, Read More →